Short animated video created for Alain de Botton and The School of Life.

We tend to be told, from a young age, that the very worst thing to do when we like someone is to seem too direct or keen. Showing our interest is, apparently, fatal to the chances of a relationship. But is playing it cool always so necessary? And are spontaneous desire and enthusiasm always so taboo? The School of Life puts forward an original theory of how to play things wisely at the start.

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